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SEO

How to increase your local SEO in 2018

By on

February 5, 2018

- SEO

Local SEO is a marketing technique used by business organizations to market their services and products online to customers near their physical locations. There are different strategies to increase the ranking of websites on search engines to assure that it would be displayed in popular search results.

The rules and regulation of local SEO changes regularly and it is important for the companies to upgrade their efforts accordingly. Having a proper SEO strategy will help the companies to increase their traffic and revenue.

Here are some of the strategies that will help you improve your local SEO in 2018:


Pay attention to your reviews and ratings

The first thing you have to consider is the previous reviews and ratings on sites like Yelp, Google My Business, and Facebook. This will give you a good idea about your performance and be a good benchmark to measure your improved efforts against. Make sure that you add new content like images, videos, and blogs to assure that your customers will have a reason to come back to your website. Always respond to customer reviews and attempt to fix any of their issues or complaints.

Local link building is important

It is important that you pay attention to local link building. It is different from the general lick building because you will get the chance to grab the attention of local customers. Make relationships with other local business owners and trade links to boost your page authority and domain authority.

  • Assure that you have good relationship

  • You will need a little more effort here, but it will provide you better results. Find local sponsorship opportunities because they will help you generate better leads.

Use local business directories

One of the most important things you should do in 2018 is to enlist your business in the local business directories. Yelp is the most famous directory that you have to consider. Most of the customers check the online local directories because they are considered trustworthy. It will help you to enhance the credibility of your business and build yet another link back to your site which can aid in improving your search visibility.

Analyze your SEO efforts

You should assure that you get regular reports regarding your SEO efforts. Make sure that you are using the latest techniques to increase the visibility of your business. Use different keywords, mind your anchor text, and assure that your business is always mentioned with positive search results. The analysis will help you find out that what tactic is generating the most results so you can use it further.

Use structured data mark up

Websites these days are not using the structured data and you should know that Google encourages the utilization of structured data mark up. Use data testing software to know about your mark up and try to improve it you that you can enhance your online ranking and stay ahead of your competitors. 

Bottom line

In case that you do not have the skills in-house to improve the local SEO of your website, Aido Consulting has a team of professionals that will help you with local SEO marketing. They will upgrade the entire search visibility of your business website and will assure that you increase in ranking on all search engines. All of our services are available at affordable rates for companies of all size. For more information contact our team today! 

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Traditional Outsourcing Pitfalls

Why you should avoid offshore outsourcing

By on

January 26, 2018

- Traditional Outsourcing Pitfalls

Offshore outsourcing is the practice of hiring teams overseas that can manage your business needs at rock bottom pricing. While this seems tempting to startups and businesses looking to grow rapidly while watching their bottom line, here are a few reasons you should avoid offshore outsourcing and instead look into Partnering Out, here in the USA.

Abroad work appears to be substantially less costly… at first.

While these solutions draw you in with unbelievably low prices, it turns out, it is regularly significantly more costly for in the end. This is particularly true of tasks like design, comprehensive sales and marketing strategies and content production. Time differences mean that you may be sleeping while your offshore team is working, making management slow. Think about designing a complex and important website or sales funnel but barely being able to communicate with the team doing it! What a nightmare (literally). This is further complicated by the language barrier many companies experience when choosing to partner offshore.


The language barrier

Another issue that can slow or even potentially halt work is the inevitable language barrier. Many offshore companies are in countries like India. If you don’t have a great ear for accents, well, you could be in a tough spot. The other thing that goes along with language is a differing understanding in culture. There are expressions and slang that apply to great sales and marketing here in the US that are not understood in other cultures, necessarily.

Tax issues

Those small fees can turn into large expenses when it comes to supervising overseas operations and managing complex foreign tax problems.

Profitable and scalable US companies are understanding these pitfalls of traditional offshore outsourcing and are slowly returning to finding partners here at home. Our solution called Partnering Out, offers a full service sales and marketing team for less than you may think.

Instead of offshoring, consider Partnering Out. Our team is your team. Get started today.
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Sales

Inbound or Outbound: what sales methodology is right for you?

By on

January 26, 2018

- Sales

As your business starts to gain traction, it’s important to have a solid sales strategy outlined to ensure its ongoing success. But the question presents itself, what sales method is right for you? In this article, we will examine the differences between Inbound (digital) and Outbound (traditional) sales methodology so you can best shape your sales strategy to your company’s needs.

Outbound or Traditional Sales

Traditional sales tactics are what we refer to as “outbound”, meaning that the flow of information comes from your company’s sales representatives out to your prospects. Traditional sales methods are heavily reliant on a team of sales reps that are offered a base salary or are incentivized through commission (or a combination of the two).

In today’s digital environment, this is the less convenient of the two options we are presenting in this article. However, just because traditional sales is an old tradition, doesn’t mean its not for you. Depending on your industry, traditional sales can still be the way to go. That being said, in almost every industry today, your traditional sales methodology can benefit from marrying with modern sales tactics like inbound marketing.

Inbound, digital sales methodology

A more modern approach to sales is to be digitally driven. Modern sales differs from traditional sales in that the flow of information isn’t limited to outbound reach. Inbound marketing and sales tactics involve creating solutions that are flexible and tailored to your target’s unique needs.

Leads are also more often than not more qualified by the time they get to your sales funnel because they have been brought in by a solid digital marketing strategy (also known as Inbound marketing). Inbound marketing strategies position you as an expert in your field through valuable, entertaining or actionable content that benefits your target market.


Some inbound methods that combine sales & marketing are:

  • Social Media 
  • Blogging
  • Email marketing
  • Google Adwords & Remarketing


What’s right for you?

Every company must build up its own particular sales process depending on its market, vertical, offerings, and industry position. What works for one organization will undoubtedly fail for another. Take time and think about who your target is and truly care about solving their needs. This will push you towards a unique sales process that benefits your company and its clients.


Looking for sales methodology advice? Get in touch with our team of pros for a discovery call and start your journey to a proven sales strategy today!
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